The system
behind the pages.
Everything here derives from the 2026 brand guideline. Nothing has been invented, and the constraints it sets are enforced globally.
Colour.
Three primaries and three tints sampled from the guideline’s own strips.
#f4f2ef#0544cb#111110#e4e2de#ccd9f5#6f6f6aTypography.
Inter throughout, in the three weights the guideline pairs. Lama Sans for Arabic.
Nine sectors.
From the first shipment to the final fitting.
Each sector page lists its companies automatically, and each company page lists the sectors it belongs to.
It continues to expand into contracting and construction, working from a modern outlook that tracks what the market asks for and contributes to sustainable development.
One continuous line
Founded, Netherlands
تسعة قطاعات. مجموعة واحدة.
تُوجَّه الاستفسارات حسب القطاع، فيصل سؤال عن الأسمنت وسؤال عن الشحن إلى مكتبين مختلفين.
The mark.
Rebuilt as SVG for the prototype. The production build uses the group’s supplied vector.
Exclusion zone of 4× is applied by the masthead and footer spacing
The pattern.
Guideline p.17. Used three ways: the hero mass, the route timeline, and the footer band.
Read as geometry, the repeated N is a route. That reading is why it carries the milestones timeline rather than sitting behind the content as decoration.
Components.
- Registered
- Netherlands, 2006
- Head office
- Cairo, Egypt
- Legal structure
- Holding company with wholly and partly owned subsidiaries
- — No border radius anywhere. No shadows. No gradients. (Guideline p.9.)
- — Blue is the only accent, and is never tinted for decoration.
- — Hairline rules carry the structure; boxes are used sparingly.
- — Every directional rule uses logical properties, so Arabic flips without a second stylesheet.
- — Directional motion reverses in Arabic: the route draws right to left and the manifest wipe enters from the right.
- — Motion is limited to the route draw, one scroll reveal and the manifest wipe, and all three respect reduced-motion.